From visions
into visuals

Hi there! I'm Violina

Product Designer
UI/UX
B2B SaaS
Design Systems
born & raised in Bulgaria
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based in the Netherlands
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born & raised in Bulgaria
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based in the Netherlands
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I design digital products that turn complex workflows into intuitive experiences. Specializing in B2B SaaS, web applications, and user-centered design — from research and strategy to polished interfaces.
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selected projects

Redesigning a legal tech SaaS platform for non-lawyers

Making complex VCC registration accessible for non-lawyers.
UX/UI
UX/UI Design
Product Strategy
B2B SaaS
View project
View case study

Patient-centered website for a family dental practice

A clean, friendly website for a dental clinic — designed to inform patients, build trust, and present services in a calm, modern way without clinical imagery.
UX Research
UI Design
Webflow Development
View case study

Publishing house rebranding

A refreshed identity for a Bulgarian publishing house — modern, playful, and designed to connect with puzzle lovers across generations.
Rebranding
Visual identity
Brand strategy
View project

Modern bakery identity

A bold, buttery twist on bakery branding — cheeky, indulgent, and full of flaky personality.
Brand identity
Creative concept
Visual storytelling
View project

Guest house digital presence

A soft digital touch for a rural retreat — warm, welcoming design for web, print, and guest communication.
UX/UI
Marketing design
View project
Case study coming soon

Projects

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My work

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Projects

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My work

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Projects

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My work

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Projects

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My work

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areas of work

(01)

Product design & UX

(02)

Design systems & component libraries

(03)

Cross-functional collaboration

(04)

Web design & development

Let's get to work!

PROCESS 1/4

Discovery & Research

I start by digging into user needs, business goals, and technical constraints. This might include stakeholder interviews, competitive analysis, user research, or reviewing existing data. The goal is to frame the right problem to solve.

PROCESS 2/4

Structure & Flow

Time to focus on structure. How should information be organized? What's the ideal user journey? I create sitemaps, user flows, and low-fidelity wireframes to map out the experience.

PROCESS 3/4

Design & Iteration

I move from rough concepts to polished interfaces, working closely with developers and stakeholders throughout. Designs evolve based on technical feasibility, user feedback, and business priorities.

PROCESS 4/4

Implementation & Refinement

I work with developers during implementation, provide detailed specs, and stay involved post-launch. The best insights often come after users interact with the real product.